More Companies Need to Make Water Quality Pledges

What does it mean to be a sustainable brand? Many think becoming energy-efficient or reducing their carbon footprint takes priority, so most overlook water — the single most important resource on the planet. Why should more companies make water quality pledges?

Why Companies Should Make Water Quality Pledges

Although major corporations have publicized their plans to become water positive within the next decade or so, most mom-and-pop shops haven’t. This is noticeable since 99.9% of businesses in the U.S. are small businesses.

There’s not a lot of usable water on the planet. Over 99% of it is unusable since just 0.3% of surface water is freshwater — the rest is deep underground or trapped in glaciers. Pollution, overuse, habitat destruction and climate drain this already small reserve.

For instance, the midwest’s Ogallala aquifer — one of the world’s largest aquifers — is drying up. Because of excessive pumping, its levels drop every year despite rainfall. People are simply using it faster than nature can replenish it.

The good news is that the average small business owner can make a difference by making a water quality pledge. They can prioritize conservation or cleanliness — either one helps replenish resources.

What It Means to Make a Water Quality Pledge

There’s no one-size-fits-all solution for becoming water-positive. The journey varies depending on location, freshwater availability and piping infrastructure. For instance, a company in a city with lead-filled pipes needs a different approach than one in a small town with heavy rainfall.

Business leaders must consider the entire cycle — how they dispose of greywater is just as important as how they use it. Unlike water used in the food processing industry, wastewater doesn’t require such strict water purity standards. However, it still needs to be treated to ensure the protection of the local wildlife, people, and the environment.

Does the city allow rainwater collection? What harsh cleaners contribute to waterway pollution? Where can employees reuse greywater? Owners should ask themselves these questions to craft a pledge that fits their locality’s needs.

The Environmental and Business Benefits of Pledging

Whether firms conserve water, collect rainwater or reuse greywater, they make a difference in their local environment. They reduce the strain on their city’s treatment plants and natural resources, helping improve water purity and increasing access to fresh water.

The fascinating thing is that small businesses are uniquely poised to make the most impact. Although water scarcity and pollution are global issues, variables make them hyperlocal issues. While professionals may feel their efforts won’t make a difference, the opposite is true.

Firms that make a water quality pledge could see a boost in business. In addition to helping save the planet by becoming more sustainable, publicizing their efforts would attract socially conscious consumers, opening them up to a new target demographic.

The public’s general awareness about sustainability will morph into expectations within a few years. Experts say consumers will soon only do business with brands that commit to the environment and make good on their promises. A pledge is ideal in this situation.Generally, people are happy to pay more for products if the business is environmentally friendly. In 2022, consumers said they would spend up to 24% more on sustainable goods. Gaining loyal customers who are willing to pay more means a substantial increase in revenue.

How Companies Can Make a Water Quality Pledge Today

Although there’s no one-size-fits-all solution, a water quality pledge typically follows these steps.

1.    Uncover Areas of Opportunity

Before companies can decide how to become more efficient, they must track their usage patterns. Starting small or focusing on big-ticket items is ideal for those with fewer resources. Others should look toward indirect resource drains like their supply chains or contractors.

2.    Put the Plan Into Practice

Whether decision-makers prioritize water purity or conservation efforts, they must break their plan into actionable items. All-hands meetings and incremental implementation strategies can help ensure that every employee is on the same page.

3.    Announce the Commitment

While pledges don’t have to be publicized, an announcement helps boost brand reputation and increase consumer interest. It’s also a great way to source free ideas, insights or feedback from community members.

4.    Keep the Community Updated

While community members aren’t entitled to updates, keeping them in the loop on progress generates goodwill and holds staff accountable. Posting metrics like the amount of gallons saved each month is a great idea.

The Implications of Widespread Water Quality Pledges

A water quality pledge is an ongoing commitment, so it takes a decent amount of time and effort. However, it can make a massive difference in the local environment and community. If enough businesses commit to one, water scarcity and pollution could become relics of the past.